Collection of Personal Data

We collect personal data from you when you:

• Browse the Site.
• Create an account.
• Place an order.
• Subscribe to our newsletter or marketing communications.
• Contact our customer service.

The types of personal data we may collect include: name, billing and shipping address, email address, telephone number, order details, payment information (processed via secure payment gateways), account login details and browsing behavior on the Site.

Use of Personal Data

We use your personal data for the following purposes:

• Processing and fulfilling your orders and payments.
• Providing customer service and handling enquiries or complaints.
• Managing your account and order history.
• Sending transactional communications (for example, order confirmations and shipping updates).
• Improving the Site, our products and services.
• Conducting statistics, analytics and internal reporting (on an aggregated or pseudonymized basis).

Where you have given your consent, we may also use your personal data for direct marketing purposes.

Data Sharing and Transfers

We may share your personal data with trusted third‑party service providers who assist us in operating the Site, processing payments, delivering orders, sending emails or performing analytics. These service providers are permitted to use your data only for the purposes of providing services to us and are required to protect your data appropriately.

Your personal data may be transferred to and stored on servers located outside your jurisdiction. In such cases, we will take appropriate safeguards to ensure that your data is treated securely and in accordance with applicable data protection laws.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal, accounting or reporting requirements. Specific retention periods for different types of data are:

• Order and transaction data: 3 years.
• Account data: for as long as your account remains active, plus years.
• Marketing data: until you withdraw your consent or unsubscribe.

Your Rights

Subject to applicable law, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data in certain circumstances.
• Object to or restrict certain processing activities.
• Withdraw consent for direct marketing at any time.

To exercise these rights, please contact us at info@santamonicaofficial.com.

20. Direct Marketing and Communications

With your consent, we may use your personal data (including your name, email address and purchase history) to send you marketing communications about our products, promotions, events and news.

We may also tailor marketing content to your interests based on your browsing or purchase history, where permitted by law.

You may withdraw your consent or opt out of receiving marketing communications at any time by:

• Clicking the “unsubscribe” link in our emails; or
• Contacting us at info@santamonicaofficial.com.

Even if you opt out of marketing communications, we may still send you non‑marketing communications such as order updates and service notifications.

21. Governing Law and Jurisdiction

These Terms and Conditions and any disputes or claims arising out of or in connection with them, the Site or any products purchased through the Site shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.

You agree that the courts of the Hong Kong Special Administrative Region shall have exclusive jurisdiction over any dispute or claim arising from or relating to these Terms and Conditions or your use of the Site.

You are responsible for complying with all applicable local and international laws and regulations regarding your access to and use of the Site and any products purchased.